You’ve been using social media to engage with fans and grow your brand. But you want to start using the channel to make more sales. Now it’s time to amplify your social media marketing strategy, and really get those sales rolling.
In this post, you’ll learn some of the most effective methods for using social media to drive sales and revenue. While many of these will generate direct revenue, some play an important role in driving indirect revenue as well.
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Be Where Your Audience Is.
The first rule of social media marketing is to use the platforms that your audience uses. First, look at your target demographic and try to find out where they’re most active. Once you’re on the right social media platform, you will have a better chance of reaching your target audience. Consequently, when you can reach your target audience more effectively, your chances of driving sales improves dramatically.
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Create Valuable Content to Educate.
Social media is an excellent platform for brands to provide bite-sized, yet valuable content to their audience. This content should be engaging to your audience, and compelling enough to entice them into making a purchase.
Making use of this kind of “informational” content gives your product a broader context, and it give potential customers ideas about how to use it, which can lead to more conversions.
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Share User-Generated Content.
Before buying something online, consumers tend to read several reviews to make sure the brand and product are trustworthy. These types of reviews ease the anxiety about buying from a brand that a customer barely knows, or about investing in a product they’re not familiar with.
When these reviews are the opinions and experiences of other consumers just like themselves, then they feel a kind of honesty that they can connect with.
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Invest in Social Media Advertising.
Social media platforms have millions of users. Even when you’ve found the perfect social media platform to engage your target audience, your marketing efforts may not be effective if none of them have heard of you before.
Every social media platform has an option to either create ads or promote your content. This will ensure higher visibility for your brand among a relevant target audience. Increased visibility will further improve your chances of driving sales from social media.
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Turn Loyal Customers into Brand Advocates.
Your existing customers can become effective brand advocates if you can entice them to promote your products in exchange for freebies and discounts.
Conducting keyword and hashtag searches related to your brand or product name on social media will help you find people who are already posting content about your brand.
