Many small businesses don’t think they “do marketing,” or need to “do marketing.” The basis for this line of argument for many of them is that they’re too busy trying to get customers through the door to be bothered about “fancy marketing.”
This article will reveal some insights of digital marketing for small businesses and show that marketing truly matters regardless of the business you run.
- Look for Opportunities to Diversify.
You need to carefully select channels that are most likely to bring strong returns from your investment. So look for opportunities to diversify your strategy by first researching your audience. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc.
- Embrace Paid Social.
Social media platforms are tweaking their algorithms, making it clear to brands that paid promotion is a must if you want to get visibility. If you want your social strategy to maintain or gain momentum, then embracing paid social is a must.
- Focus On Your Existing Content.
Most marketers today understand they need to produce large volumes of content to build a traffic base. if you want to keep up with today’s competitive markets, it’s important to use your current content to its fullest potential.
- Constantly Optimize User Experience.
Creating a message that speaks to your target audience is only the first step to success in online marketing. It doesn’t matter how great your content is, it won’t drive conversions without excellent website user experience to go with it.
- Connect Online and Offline Strategies.
More and more businesses are using virtual and in-person events to influence audiences and drive sales, but they often think of them as isolated from online marketing initiatives. To get the most out of virtual and in-person marketing, first, identify what steps you want your audience to take after the event (e.g. engage with your emails, sign up for a free product demo, etc). Then create a virtual or in-person experience that nurtures them on this journey.
- Prioritize Authenticity.
Consumers today are well aware that the content businesses create is agenda-driven. They’re not likely to respond positively to salesy content, so brands need to develop better strategies to build authentic relationships with their audiences. One of the best ways to prioritize authenticity with your marketing is by creating live content. Host a live podcast, stream Facebook Live videos, etc. Make mistakes and go with the flow.