Coming from a long line of hairdressers, Gina Rivera, was destined to pursue a career in the world of hair. Working in her family shop, Gina later moved to a booth renter salon and quickly established a winning reputation. Based on her learnings behind the chair, Gina realized not all salons are created equal and a majority of booth renters are provided very little support to ensure their success. With a passion for the industry, Gina realized that she had the opportunity to redefine the options available for sole proprietors in the beauty industry. With this, Phenix Salon Suites was born, establishing a new experience and opportunity for Lifestyle Professionals to own and operate their own business.