Now days there’s a huge consumer concern: Climate change. Experts claim that industries need to end their reliance on conventionally grown ingredients to eliminate ethical violations, moving away of endless-use packaging and over- consumption of new products.
Consumers are becoming more conscious in understanding these issues, so much so that one research suggest that they rather pay 12 per cent more for brands that get it right, and today social media are being use to educate them about greenwashing. It’s almost expected that the products Will have vegan ingredients or recyclable packaging.
The success of recycling also relies on the participation of the customer, even if the packaging is recyclable, the final responsibility of the producto ends with the consumer placing it correctly in the recycling bins and making sure that 10 per cent or less of the product remains in the container.
Proof points are offered on Brand producto pages, allowing customers to examine and compare claims made by brands, such as cruelty free or easily recyclable packaging with the assurance that the information has been independently vetted and has not been edited, because it exists on the blockchain.
Adopting these sustainable habits is a difficult challenge for beauty, as it has been an industry long reliant on agricultural ingredients whose production practices have often not prioritized sustainability, dangerous chemicals, eye-catching packaging and constant replenishment.
It’s not easy for all companies to follow this type of business; what buyers are really interested in is transparency, not perfection. Educating consumers so they can make those kinds of more informed decisions is a challenge, but it starts with transparency so shoppers can make simple comparisons between brands.
