The global nail care market is expected to grow at a significant annual growth rate, has seen great product innovation, growing interest from people and increasing influence on social networks around the world.
Sales are expected to grow in all regions, as women around the world become increasingly independent and spend a significant portion of their disposable income on grooming and beauty products.
Asia-Pacific represents the largest share of the global nail care market, due to an increase in the adoption of advanced technologies in various nail care products, such as nail polishes with special effects and eye-catching colors.
A key driver is the increasing exposure to social media around the world as a key growth driver in the nail care market. Younger consumers tend to wear their nails painted to express their personality and keep up with current trends, while older consumers are interested in products with nail care benefits. This is why companies in the nail care market are choosing to offer state-of-the-art products that moisturize, strengthen and soften nails.
